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Today, NRJ Germany launched a new morning show - nationwide!

As a first result of NRJ's effort for nationwide organziational and on-air re-structuring, Morning Live may be the beginning of a new era for the NRJ Group in Germany - if not even for radio itself in Germany.

The concept is as well simple and hard to implement: In all the six conurbations, that NRJ is on air in Germany, local teams of Morning Live are delivering locally produced shows with alltogether the same packaging, same concept but locally centered content.

If there's something going on in one station, that might be of interested nationwide, they can concentrate and syndicate each programme to the other stations.

The first day only gave a small taste of the capabilities, such a concept can offer, but this one will be interesting for the future.